Welcome to our Privacy Policy. We know it might not be the most exciting topic, but it's definitely an important one. If you're here to learn how we handle your data and what rights you have, keep reading. If you prefer, you can also download this policy and save it for later. At Loonyloop, we take your privacy seriously. Whether you’re here for a casual browse or making your tenth purchase, we are dedicated to protecting your personal information. **Important Information and Who We Are** **Purpose of This Privacy Policy** This Privacy Policy aims to provide you with details on how we collect and process your personal data when you use our website, including any data you provide when you sign up for our mailing list or make a purchase. This policy also covers how we handle your data through new features like our "Connected Dot" functionality. Please note, our products are not aimed at children. Our website is not intended for children, and we do not knowingly collect data from anyone under the age of 13. **Data Controller** Loonyloop is the entity responsible for your personal data. In this policy, you’ll see us referred to as "Loonyloop," "we," "us," or "our." **Contact Details** If you have any questions about this privacy policy or how we handle your personal data, please reach out to us: - Full Name of Legal Entity: Loonyloop Ltd. - Email Address: loonyloopuk@gmail.com If you’re not satisfied with any aspect of our privacy practices, you have the right to lodge a complaint at any time with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection issues ([www.ico.org.uk](http://www.ico.org.uk)). However, we’d appreciate it if you would give us a chance to address your concerns before contacting the ICO. We're here to help and will do our best to resolve any issues. **Changes to the Privacy Policy and Your Duty to Inform Us of Changes** Data protection regulations evolve, so we keep this policy under regular review. The version you’re currently reading was last updated on [insert latest update date]. If you want to see any of the previous versions, just let us know, and we’ll provide them to you. It’s crucial that the personal data we have about you is accurate and up to date. Please keep us informed if your personal information changes during your relationship with us. **Third-Party Links** Our website may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections might allow third parties to collect or share data about you. We do not control these third-party sites and are not responsible for their privacy policies. If you leave our site to visit another, we recommend you read their privacy policy. - **The Data We Collect About You** You will come across the terms ‘personal data’ or ‘personal information’ in this policy. Essentially, this means any information about an individual that can be used to identify that person. It does not include data where the identity has been removed (anonymous data). We may collect, use, store, and transfer different types of personal data about you, categorized as follows: - **Identity Data**: First name, last name, username or similar identifier, and title. - **Contact Data**: Billing address, delivery address, email address, and phone numbers. - **Financial Data**: Payment card details. - **Transaction Data**: Details about payments to and from you and other details of products and services you have purchased from us. - **Technical Data**: Internet protocol (IP) address, login data, browser type and version, time zone setting, location, browser plug-in types and versions, operating system, platform, and other technology on the devices you use to access this website. - **Profile Data**: Username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses. - **Usage Data**: Information about how you use our website, products, and services. - **Marketing and Communications Data**: Your preferences in receiving marketing from us and third parties, and your communication preferences. - **"Connected Dot" Feature Data**: Information collected through our "Connected Dot" feature, including the date of garment wears, optional user-uploaded images, optional location data, and optional user-added notes. This data is accessible only to logged-in users and is not shared with other users or third parties. All data collection and processing activities comply with applicable data protection laws, including GDPR. We will obtain your consent before collecting additional data through the "Connected Dot," and you will have full control to delete or manage your data as you see fit. We also collect, use, and share **Aggregated Data**, such as statistical or demographic data, for various purposes. Although this data may be derived from your personal data, it is not considered personal data by law as it does not directly or indirectly reveal your identity. For example, we might aggregate your Usage Data to calculate the percentage of users accessing a particular feature on the website. However, if we combine or connect Aggregated Data with your personal data in a way that can directly or indirectly identify you, we treat the combined data as personal data in accordance with this privacy policy. We do not collect any **Special Categories of Personal Data** about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). We also do not collect any information about criminal convictions and offenses. **Failure to Provide Personal Data** In cases where we are required by law, or under the terms of a contract we have with you, to collect personal data and you fail to provide that data upon request, we may not be able to perform the contract we have or are attempting to enter into with you (for example, to provide you with goods or services). In such cases, we may have to cancel a product or service you have with us, but we will notify you if this is the case. - **How Is Your Personal Data Collected?** We use various methods to collect data from and about you, including: order our products; create an account on our website; register your sweater; subscribe to our email list; request marketing to be sent to you; enter a competition, promotion or survey; or give us feedback or contact us. Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details. Third parties or publicly available sources. We will receive personal data about you from various third parties as set out below: Technical Data from the following parties: analytics providers such as Google or Facebook based outside the EU; advertising networks such as Google or Facebook based outside the EU; and search information providers such as Google based outside the EU. Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as Stripe based outside the EU. How we use your personal data As good honest citizens of the world, we will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances: Where we need to perform the contract we are about to enter into or have entered into with you. Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. If you want more details of what this means, see the Glossary section below. Where we need to comply with a legal obligation. Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email. If you do consent, don’t worry, you’re not stuck with us forever. You have the right to withdraw consent to marketing at any time by contacting us. If you do, we will wave you off into the sunset with a tear in our eye but wishing you the best. Purposes for which we will use your personal data So you want to know how we use your data? Well that’s convenient because we’ve created a beautiful little table below which does just that. It will give you a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Sometimes we process your personal data for more than one lawful ground but that depends on the specific purpose for which we are using your data. If you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below, contact us and we’ll be happy to fill you in. Promotional offers from us We want you to know that you’re unique. Therefore we may use your Identity, Contact, Technical, Usage and Profile Data to get an idea of what we think may be of interest to you. If you have requested information from us or purchased one of our delightful items and have not opted out of marketing then we might send you some bits and pieces about what we’re up to as a company. Opting out We hate goodbyes but nothing lasts forever (well, apart from our sweaters). If you want us or third parties to stop sending you marketing messages at any time then just follow the opt-out links on any marketing message sent to you. Alternatively, if you don’t like the number or content of messages you’re receiving drop our lovely team an email at any time of the day or night and we’ll endeavour to get back to you with a solution ASAP. Just as an FYI. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of you purchasing one of our products. Did someone say cookies? Sadly we’re not talking about the crumbly and delicious kind. If you want to understand what cookies we use, we have a whole policy on it. You can read it on the legal section of our website. Change of purpose We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you want an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us and we’ll get our top data protection bods on the case. In the unlikely event we need to use your personal data for an unrelated purpose, we promise we’ll notify you and explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law. **Disclosures of Your Personal Data ** - Third parties to whom we may choose to sell, transfer, or merge parts of our business or assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change occurs to our business, then the new owners may use your personal data in the same way as set out in this privacy policy. We prioritize your privacy, and when we share your data with third parties, we ensure they respect the security of your data and handle it in accordance with the law. We do not permit our third-party service providers to use your personal data for their own purposes; they are only allowed to process your data for specific purposes and following our instructions. **International Transfers** Some of our external third parties are based outside the European Economic Area (EEA), so their processing of your personal data will involve transferring data outside the EEA. Whenever we transfer your personal data out of the EEA, we ensure a similar level of protection is afforded to it by implementing at least one of the following safeguards: - We will only transfer your personal data to countries deemed to provide an adequate level of protection for personal data by the European Commission. For further details, see the European Commission: [Adequacy of the protection of personal data in non-EU countries](https://ec.europa.eu/info/law/law-topic/data-protection_en). - Where we use specific service providers, we may use particular contracts approved by the European Commission which ensure the same level of data protection as in Europe. For further details, see the European Commission: [Model contracts for the transfer of personal data to third countries](https://ec.europa.eu/info/law/law-topic/data-protection_en). - Where we use providers based in the United States, we may transfer data to them if they are part of the Privacy Shield, which requires them to provide similar protection to personal data shared between Europe and the US. For further details, see the European Commission: [EU-US Privacy Shield](https://ec.europa.eu/info/law/law-topic/data-protection_en). **Data Security** We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, accessed in an unauthorized way, altered, or disclosed. Additionally, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and are subject to a duty of confidentiality. We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. **Data Retention** We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure of your data, the purposes for which we process your data, and whether we can achieve those purposes through other means, and the applicable legal requirements. By law, we must keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for a certain period after they stop being customers for tax and legal purposes. Generally, this period is six years. In some circumstances, you can ask us to delete your data. Please see the "Your Legal Rights" section below for more information. In certain situations, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you. **Your Legal Rights** Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to: - Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and check that we are lawfully processing it. - Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected. - Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully, or where we are required to erase your personal data to comply with local law.